The question asked in the subject line is kind of a method I have for judging my graphic design work as well as forming opinions about other examples I see.
Some logotypes, signatures, brands, whatever you want to call them, work great in all kinds of places. Gigantic on the side of a building, lit up in neon or Scotchprinted onto a billboard. Or very tiny near the bottom margin of the page. At times, I think some logos were designed with those various purposes in mind while others are doomed to only be serviceable in the cluttered phone book ad they call home.
What places do you see your logos being used? How does their popping up in other unexpected places affect your work?
Some logotypes, signatures, brands, whatever you want to call them, work great in all kinds of places. Gigantic on the side of a building, lit up in neon or Scotchprinted onto a billboard. Or very tiny near the bottom margin of the page. At times, I think some logos were designed with those various purposes in mind while others are doomed to only be serviceable in the cluttered phone book ad they call home.
What places do you see your logos being used? How does their popping up in other unexpected places affect your work?
-
Re: Where do you imagine your logo design being used?
Tue, August 17, 2004 - 6:48 PMBeing projected onto the moon!
Okay, I'm kidding.
Good question though. When I do something I always try to design it with the notion that it will be this tiny, thrice photocopied thing in a little ad. Will it still look good? Anything above that is gravy. Logos aren't always going to be printed on a good press on glossy stock at three inches wide. Something to always keep in the back of your head.
-
Re: Where do you imagine your logo design being used?
Wed, July 26, 2006 - 5:48 PMHi Bobby,
I designed the logo for Union Square Partnership in New York City. They put a nice little plaque with the logo on it on all the trash cans in Union Square Park. Soon after the logo was launched I was walking through the park and a dog was peeing on my logo.
Ellen -
-
Re: Where do you imagine your logo design being used?
Sat, July 29, 2006 - 9:31 AMI always start with the smallest size roughly the size of a canadian dime and work up from there . When we do a design we also study it from all directions making sure that it isn't misconstrued as something else if seen in a different light . Now that we have a projector in our board room we project all logos as well to make sure they hold there ground when they are megasized for signage . All of this though also has lots to do with the scope of the company and the license that they are purchasing to use their new brand . -
-
Re: Where do you imagine your logo design being used?
Tue, August 1, 2006 - 11:29 AMIm working on stuff that is for lower-righthand corners of webvideo,, like a 'cnn' but for web video.. so low resolution is the challenge.. -
-
Re: Where do you imagine your logo design being used?
Fri, August 11, 2006 - 8:41 AMBut what happens if the company goes international !? Always plan ahead a good brand can survive an company growth or changing time ! -
-
Re: Where do you imagine your logo design being used?
Mon, August 14, 2006 - 12:02 PMyes and this thread is provoking me on that conversation. its good. Im not really a brand/logo specialist - but Im getting very interested in it. The company has a lot of name recognition and prominance in their field already, nationally and internationally... there is a lot of potential for quick growth. Web-media presence is their new frontier. The past has only been in print media, much less 'potential for distortion' also they interact in a field where they havent needed too much logo-power.. now entering into the vast web-media party .. we gotta stand out. And be ready to go big..
-
-
-
-
